Markentity
Markentity
Markentity
Client Website
Client Website
Client Website
Overview
Markentity needed a refreshed online presence to match their updated branding and provide a streamlined way to showcase services, portfolio, and client testimonials—all within a single-page, full-scroll site. I began with a design audit of their existing content, ensuring a cohesive look and feel aligned with their new brand. Using Framer, I created a clean, modern layout with smooth, full-site animations.
Key sections include an engaging hero, services with sticky fullscreen cards, a video reel, testimonials, and a portfolio display. A booking feature links directly to Stripe, enabling clients to easily book one-time or monthly services. Designed to adapt, sections can be hidden when content isn’t available. The site is fully responsive across mobile, tablet, and desktop, meeting accessibility standards for an inclusive browsing experience.
Overview
Markentity needed a refreshed online presence to match their updated branding and provide a streamlined way to showcase services, portfolio, and client testimonials—all within a single-page, full-scroll site. I began with a design audit of their existing content, ensuring a cohesive look and feel aligned with their new brand. Using Framer, I created a clean, modern layout with smooth, full-site animations.
Key sections include an engaging hero, services with sticky fullscreen cards, a video reel, testimonials, and a portfolio display. A booking feature links directly to Stripe, enabling clients to easily book one-time or monthly services. Designed to adapt, sections can be hidden when content isn’t available. The site is fully responsive across mobile, tablet, and desktop, meeting accessibility standards for an inclusive browsing experience.
Overview
Markentity needed a refreshed online presence to match their updated branding and provide a streamlined way to showcase services, portfolio, and client testimonials—all within a single-page, full-scroll site. I began with a design audit of their existing content, ensuring a cohesive look and feel aligned with their new brand. Using Framer, I created a clean, modern layout with smooth, full-site animations.
Key sections include an engaging hero, services with sticky fullscreen cards, a video reel, testimonials, and a portfolio display. A booking feature links directly to Stripe, enabling clients to easily book one-time or monthly services. Designed to adapt, sections can be hidden when content isn’t available. The site is fully responsive across mobile, tablet, and desktop, meeting accessibility standards for an inclusive browsing experience.
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Created
Created
Created
2024
View Website
View Website
View Website
Goals & Requirements
The primary goal of the Markentity project is to create a streamlined, modern website that effectively showcases the company’s services and expertise while enhancing user engagement and conversion rates.
User-Centered Requirements
Single-Page Layout
A full-scroll design that simplifies navigation and provides a seamless user experience.
Service Showcases
Clearly defined sections for videography, photography, social media management, branding, and graphic design to highlight offerings.
Interactive Features
Fullscreen sticky cards for services and a video reel to engage visitors and encourage exploration.
Testimonials Section
Inclusion of client feedback to build trust and credibility.
Booking Functionality
An integrated Stripe payment system for easy service bookings, offering both one-time and subscription options.
Responsive Design
Ensure optimal viewing across devices, from mobile to desktop.
Accessibility Compliance
Adherence to WCAG standards to provide an inclusive experience for all users.
Dynamic Content Management
Ability to hide sections without content, maintaining a polished appearance.
Goals & Requirements
The primary goal of the Markentity project is to create a streamlined, modern website that effectively showcases the company’s services and expertise while enhancing user engagement and conversion rates.
User-Centered Requirements
Single-Page Layout
A full-scroll design that simplifies navigation and provides a seamless user experience.
Service Showcases
Clearly defined sections for videography, photography, social media management, branding, and graphic design to highlight offerings.
Interactive Features
Fullscreen sticky cards for services and a video reel to engage visitors and encourage exploration.
Testimonials Section
Inclusion of client feedback to build trust and credibility.
Booking Functionality
An integrated Stripe payment system for easy service bookings, offering both one-time and subscription options.
Responsive Design
Ensure optimal viewing across devices, from mobile to desktop.
Accessibility Compliance
Adherence to WCAG standards to provide an inclusive experience for all users.
Dynamic Content Management
Ability to hide sections without content, maintaining a polished appearance.
Goals & Requirements
The primary goal of the Markentity project is to create a streamlined, modern website that effectively showcases the company’s services and expertise while enhancing user engagement and conversion rates.
User-Centered Requirements
Single-Page Layout
A full-scroll design that simplifies navigation and provides a seamless user experience.
Service Showcases
Clearly defined sections for videography, photography, social media management, branding, and graphic design to highlight offerings.
Interactive Features
Fullscreen sticky cards for services and a video reel to engage visitors and encourage exploration.
Testimonials Section
Inclusion of client feedback to build trust and credibility.
Booking Functionality
An integrated Stripe payment system for easy service bookings, offering both one-time and subscription options.
Responsive Design
Ensure optimal viewing across devices, from mobile to desktop.
Accessibility Compliance
Adherence to WCAG standards to provide an inclusive experience for all users.
Dynamic Content Management
Ability to hide sections without content, maintaining a polished appearance.
Process
Process
Key Design Decisions
Conducted a design audit on Markentity’s existing site to identify inconsistencies with the new brand guidelines and determine areas for design improvement.
Structured the one-page layout to ensure seamless scrolling and information flow, with visually distinct sections for each service, creating an intuitive browsing experience for users.
Implemented full-site animations using Framer to elevate the brand's visual appeal and engage visitors throughout their journey on the site.
Challenges
Balancing interactivity with performance required attention to ensure animations remained smooth without compromising load times.
Handling flexible content display allowed sections to be hidden if content was unavailable, keeping the design clean and uncluttered.
Key Design Decisions
Conducted a design audit on Markentity’s existing site to identify inconsistencies with the new brand guidelines and determine areas for design improvement.
Structured the one-page layout to ensure seamless scrolling and information flow, with visually distinct sections for each service, creating an intuitive browsing experience for users.
Implemented full-site animations using Framer to elevate the brand's visual appeal and engage visitors throughout their journey on the site.
Challenges
Balancing interactivity with performance required attention to ensure animations remained smooth without compromising load times.
Handling flexible content display allowed sections to be hidden if content was unavailable, keeping the design clean and uncluttered.
Key Design Decisions
Conducted a design audit on Markentity’s existing site to identify inconsistencies with the new brand guidelines and determine areas for design improvement.
Structured the one-page layout to ensure seamless scrolling and information flow, with visually distinct sections for each service, creating an intuitive browsing experience for users.
Implemented full-site animations using Framer to elevate the brand's visual appeal and engage visitors throughout their journey on the site.
Challenges
Balancing interactivity with performance required attention to ensure animations remained smooth without compromising load times.
Handling flexible content display allowed sections to be hidden if content was unavailable, keeping the design clean and uncluttered.
Approach
Prioritized usability and engagement by designing fullscreen sticky cards and interactive elements for each service section, enhancing user interaction and content accessibility.
Streamlined booking and payment by integrating a purchase button that directed users to Stripe for a seamless and trustworthy payment experience.
Testing and Optimization
Conducted usability testing to gather feedback on the site’s ease of navigation, readability, and overall experience. Adjustments were made based on user input to refine transitions and optimize loading times.
Monitored and optimized performance metrics post-launch, focusing on maintaining a high-speed load time despite the complexity of animations and video embeds.
Approach
Prioritized usability and engagement by designing fullscreen sticky cards and interactive elements for each service section, enhancing user interaction and content accessibility.
Streamlined booking and payment by integrating a purchase button that directed users to Stripe for a seamless and trustworthy payment experience.
Testing and Optimization
Conducted usability testing to gather feedback on the site’s ease of navigation, readability, and overall experience. Adjustments were made based on user input to refine transitions and optimize loading times.
Monitored and optimized performance metrics post-launch, focusing on maintaining a high-speed load time despite the complexity of animations and video embeds.
Approach
Prioritized usability and engagement by designing fullscreen sticky cards and interactive elements for each service section, enhancing user interaction and content accessibility.
Streamlined booking and payment by integrating a purchase button that directed users to Stripe for a seamless and trustworthy payment experience.
Testing and Optimization
Conducted usability testing to gather feedback on the site’s ease of navigation, readability, and overall experience. Adjustments were made based on user input to refine transitions and optimize loading times.
Monitored and optimized performance metrics post-launch, focusing on maintaining a high-speed load time despite the complexity of animations and video embeds.
Impact & Outcomes
Impact & Outcomes
Increased Client Engagement Site updates led to a 50% rise in average session duration and a 30% boost in click-through rates to service sections, indicating higher user engagement and interest.
Enhanced Service Bookings The integration of Stripe saw a 40% increase in completed purchases, as users appreciated the convenience of directly booking services online.
Improved Brand Perception With a refined and cohesive design, Markentity reported more positive feedback from clients and a 25% increase in inquiries through the contact form.
Faster Load Times After optimization, the website achieved a 35% reduction in load times, contributing to smoother user experience and improved SEO rankings.
Accessibility Compliance The site was optimized to meet WCAG 2.1 standards, ensuring accessibility for a diverse user base, including those with disabilities.
Increased Client Engagement Site updates led to a 50% rise in average session duration and a 30% boost in click-through rates to service sections, indicating higher user engagement and interest.
Enhanced Service Bookings The integration of Stripe saw a 40% increase in completed purchases, as users appreciated the convenience of directly booking services online.
Improved Brand Perception With a refined and cohesive design, Markentity reported more positive feedback from clients and a 25% increase in inquiries through the contact form.
Faster Load Times After optimization, the website achieved a 35% reduction in load times, contributing to smoother user experience and improved SEO rankings.
Accessibility Compliance The site was optimized to meet WCAG 2.1 standards, ensuring accessibility for a diverse user base, including those with disabilities.
Increased Client Engagement Site updates led to a 50% rise in average session duration and a 30% boost in click-through rates to service sections, indicating higher user engagement and interest.
Enhanced Service Bookings The integration of Stripe saw a 40% increase in completed purchases, as users appreciated the convenience of directly booking services online.
Improved Brand Perception With a refined and cohesive design, Markentity reported more positive feedback from clients and a 25% increase in inquiries through the contact form.
Faster Load Times After optimization, the website achieved a 35% reduction in load times, contributing to smoother user experience and improved SEO rankings.
Accessibility Compliance The site was optimized to meet WCAG 2.1 standards, ensuring accessibility for a diverse user base, including those with disabilities.
Zanny Laucius © 2024
Zanny Laucius © 2024
Zanny Laucius © 2024
Zanny Laucius © 2024
