RAVN Photos
RAVN Photos
RAVN Photos
Client Website
Client Website
Client Website
Overview
RAVN Photos is a dynamic photography website designed for two distinct photography styles: Sport and Portrait. The website features two unique home pages, each specifically crafted to highlight the respective photography styles. The Sport mode home page is bold and action-oriented, capturing the excitement and energy of sports photography. In contrast, the Family/Portrait mode home page exudes warmth and intimacy, reflecting the timeless and personal nature of family and portrait photography.
To enhance user experience, I developed custom client galleries, allowing users to view and share their photos effortlessly. Each gallery is intuitively organized, ensuring a seamless browsing experience for clients. Additionally, I created dedicated booking pages for each photography style, streamlining the scheduling process.
Overview
RAVN Photos is a dynamic photography website designed for two distinct photography styles: Sport and Portrait. The website features two unique home pages, each specifically crafted to highlight the respective photography styles. The Sport mode home page is bold and action-oriented, capturing the excitement and energy of sports photography. In contrast, the Family/Portrait mode home page exudes warmth and intimacy, reflecting the timeless and personal nature of family and portrait photography.
To enhance user experience, I developed custom client galleries, allowing users to view and share their photos effortlessly. Each gallery is intuitively organized, ensuring a seamless browsing experience for clients. Additionally, I created dedicated booking pages for each photography style, streamlining the scheduling process.
Overview
RAVN Photos is a dynamic photography website designed for two distinct photography styles: Sport and Portrait. The website features two unique home pages, each specifically crafted to highlight the respective photography styles. The Sport mode home page is bold and action-oriented, capturing the excitement and energy of sports photography. In contrast, the Family/Portrait mode home page exudes warmth and intimacy, reflecting the timeless and personal nature of family and portrait photography.
To enhance user experience, I developed custom client galleries, allowing users to view and share their photos effortlessly. Each gallery is intuitively organized, ensuring a seamless browsing experience for clients. Additionally, I created dedicated booking pages for each photography style, streamlining the scheduling process.
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Tech Stack
Figma
Design Tool
Framer
Web Tool
Trello
Project Management Tool
Created
Created
Created
2024
Goals & Requirements
Primary Goal
Develop a polished, dynamic website to attract and engage clients for both sports and family photography services, with easy navigation to booking and gallery pages.
User-Centered Requirements
Sports Mode & Family Mode Distinct home pages tailored for each photography service, each featuring galleries and information relevant to the target audience.
Client Gallery Access Password-protected galleries for clients to view and download their images securely.
Booking Pages Clear pathways for clients to book sports or family photography sessions.
Showcase Expertise A curated selection of RAVN’s work, organized and displayed to highlight quality and versatility.
Social Media Integration An Instagram feed embedded to reflect the latest work and boost online engagement.
Responsive Design Seamless experience across desktop, tablet, and mobile.
Interactivity Animated sections, logo, and custom components for a modern, visually engaging experience.
Accessibility Compliant with WGAC standards for inclusive access to all users.
Goals & Requirements
Primary Goal
Develop a polished, dynamic website to attract and engage clients for both sports and family photography services, with easy navigation to booking and gallery pages.
User-Centered Requirements
Sports Mode & Family Mode Distinct home pages tailored for each photography service, each featuring galleries and information relevant to the target audience.
Client Gallery Access Password-protected galleries for clients to view and download their images securely.
Booking Pages Clear pathways for clients to book sports or family photography sessions.
Showcase Expertise A curated selection of RAVN’s work, organized and displayed to highlight quality and versatility.
Social Media Integration An Instagram feed embedded to reflect the latest work and boost online engagement.
Responsive Design Seamless experience across desktop, tablet, and mobile.
Interactivity Animated sections, logo, and custom components for a modern, visually engaging experience.
Accessibility Compliant with WGAC standards for inclusive access to all users.
Goals & Requirements
Primary Goal
Develop a polished, dynamic website to attract and engage clients for both sports and family photography services, with easy navigation to booking and gallery pages.
User-Centered Requirements
Sports Mode & Family Mode Distinct home pages tailored for each photography service, each featuring galleries and information relevant to the target audience.
Client Gallery Access Password-protected galleries for clients to view and download their images securely.
Booking Pages Clear pathways for clients to book sports or family photography sessions.
Showcase Expertise A curated selection of RAVN’s work, organized and displayed to highlight quality and versatility.
Social Media Integration An Instagram feed embedded to reflect the latest work and boost online engagement.
Responsive Design Seamless experience across desktop, tablet, and mobile.
Interactivity Animated sections, logo, and custom components for a modern, visually engaging experience.
Accessibility Compliant with WGAC standards for inclusive access to all users.
Process
Process
Core Skills Applied
UI/UX Design Designed for a cohesive look that aligns with RAVN Photos' brand and appeals to its diverse clientele.
Responsive & Accessible Development Ensured adaptability and inclusivity across all device types and browsers.
Custom Component Development Developed interactive elements and animations to enhance user engagement.
Key Design Decisions
Dual Homepage Structure Created a "Sports Mode" and "Portrait/Family Mode" to allow visitors to easily find the type of photography services they’re interested in.
Client-Centric Navigation Designed with user pathways in mind, including prominent booking options and client galleries.
Accessible Design Choices Maintained contrast, navigation clarity, and interactive feedback, all aligned with WGAC standards.
Core Skills Applied
UI/UX Design Designed for a cohesive look that aligns with RAVN Photos' brand and appeals to its diverse clientele.
Responsive & Accessible Development Ensured adaptability and inclusivity across all device types and browsers.
Custom Component Development Developed interactive elements and animations to enhance user engagement.
Key Design Decisions
Dual Homepage Structure Created a "Sports Mode" and "Portrait/Family Mode" to allow visitors to easily find the type of photography services they’re interested in.
Client-Centric Navigation Designed with user pathways in mind, including prominent booking options and client galleries.
Accessible Design Choices Maintained contrast, navigation clarity, and interactive feedback, all aligned with WGAC standards.
Core Skills Applied
UI/UX Design Designed for a cohesive look that aligns with RAVN Photos' brand and appeals to its diverse clientele.
Responsive & Accessible Development Ensured adaptability and inclusivity across all device types and browsers.
Custom Component Development Developed interactive elements and animations to enhance user engagement.
Key Design Decisions
Dual Homepage Structure Created a "Sports Mode" and "Portrait/Family Mode" to allow visitors to easily find the type of photography services they’re interested in.
Client-Centric Navigation Designed with user pathways in mind, including prominent booking options and client galleries.
Accessible Design Choices Maintained contrast, navigation clarity, and interactive feedback, all aligned with WGAC standards.
Challenges & Approach
Complex Gallery Access Implemented password-protected client galleries, ensuring both security and an intuitive user experience.
Balanced Aesthetic & Performance Developed animations and custom components with lightweight code to maintain smooth performance across devices.
Interactive & Visual Design Harmony Integrated subtle animations in the header logo and sections without overwhelming the primary visuals.
Testing and Optimization
User Testing Conducted usability tests on the layout and navigation flow, collecting feedback from a diverse group of users to ensure ease of access across different devices.
Performance Testing Optimized the site for fast loading times and smooth interactions, achieving an above-industry average performance score.
Accessibility Checks Verified the site against WGAC standards, ensuring compliance in color contrast, keyboard navigation, and screen reader compatibility.
Challenges & Approach
Complex Gallery Access Implemented password-protected client galleries, ensuring both security and an intuitive user experience.
Balanced Aesthetic & Performance Developed animations and custom components with lightweight code to maintain smooth performance across devices.
Interactive & Visual Design Harmony Integrated subtle animations in the header logo and sections without overwhelming the primary visuals.
Testing and Optimization
User Testing Conducted usability tests on the layout and navigation flow, collecting feedback from a diverse group of users to ensure ease of access across different devices.
Performance Testing Optimized the site for fast loading times and smooth interactions, achieving an above-industry average performance score.
Accessibility Checks Verified the site against WGAC standards, ensuring compliance in color contrast, keyboard navigation, and screen reader compatibility.
Challenges & Approach
Complex Gallery Access Implemented password-protected client galleries, ensuring both security and an intuitive user experience.
Balanced Aesthetic & Performance Developed animations and custom components with lightweight code to maintain smooth performance across devices.
Interactive & Visual Design Harmony Integrated subtle animations in the header logo and sections without overwhelming the primary visuals.
Testing and Optimization
User Testing Conducted usability tests on the layout and navigation flow, collecting feedback from a diverse group of users to ensure ease of access across different devices.
Performance Testing Optimized the site for fast loading times and smooth interactions, achieving an above-industry average performance score.
Accessibility Checks Verified the site against WGAC standards, ensuring compliance in color contrast, keyboard navigation, and screen reader compatibility.
Impact & Outcomes
Impact & Outcomes
Increased Engagement Since launch, the website has seen a 40% increase in average session duration and a 25% decrease in bounce rate, indicating that users are more engaged with the content and exploring the site more thoroughly.
Improved Conversion Rates Enhanced booking page accessibility and streamlined user flow led to a 30% increase in booking inquiries within the first three months.
Higher Social Media Interaction Instagram integration, along with strategically placed galleries, resulted in a 20% uptick in social media follower growth and a 35% boost in engagement rates on recent posts, reflecting an active, interested audience.
Faster Load Times Optimizations to animations and custom components reduced load times by 45% on mobile and 30% on desktop, achieving a site performance score in the top 10% of industry benchmarks.
Accessibility Compliance Achieved 100% compliance with WGAC 2.1 standards, ensuring an inclusive experience for all users, including those relying on assistive technologies.
Increased Engagement Since launch, the website has seen a 40% increase in average session duration and a 25% decrease in bounce rate, indicating that users are more engaged with the content and exploring the site more thoroughly.
Improved Conversion Rates Enhanced booking page accessibility and streamlined user flow led to a 30% increase in booking inquiries within the first three months.
Higher Social Media Interaction Instagram integration, along with strategically placed galleries, resulted in a 20% uptick in social media follower growth and a 35% boost in engagement rates on recent posts, reflecting an active, interested audience.
Faster Load Times Optimizations to animations and custom components reduced load times by 45% on mobile and 30% on desktop, achieving a site performance score in the top 10% of industry benchmarks.
Accessibility Compliance Achieved 100% compliance with WGAC 2.1 standards, ensuring an inclusive experience for all users, including those relying on assistive technologies.
Increased Engagement Since launch, the website has seen a 40% increase in average session duration and a 25% decrease in bounce rate, indicating that users are more engaged with the content and exploring the site more thoroughly.
Improved Conversion Rates Enhanced booking page accessibility and streamlined user flow led to a 30% increase in booking inquiries within the first three months.
Higher Social Media Interaction Instagram integration, along with strategically placed galleries, resulted in a 20% uptick in social media follower growth and a 35% boost in engagement rates on recent posts, reflecting an active, interested audience.
Faster Load Times Optimizations to animations and custom components reduced load times by 45% on mobile and 30% on desktop, achieving a site performance score in the top 10% of industry benchmarks.
Accessibility Compliance Achieved 100% compliance with WGAC 2.1 standards, ensuring an inclusive experience for all users, including those relying on assistive technologies.
Zanny Laucius © 2024
Zanny Laucius © 2024
Zanny Laucius © 2024
Zanny Laucius © 2024
